In my book, Dominate Your Market, I talk a lot about customer experience. When you think of your product or service do you think of a one-time sale? If you do, you are an “order taker.” You do not have a sound revenue strategy to grow consistently and dominate your competition. You may be thinking
As a business owner or CEO you are driven to make your company a success. Or, at least I hope you are. With that comes an immense amount of pressure to perform in all aspects of your business. The 6 million dollar question is…who do you turn to for help to grow your revenues and
With the explosion of remote work and businesses of all sizes being open to outside professionals…fractional experts are becoming very common, especially growth experts in the marketing space. What’s The Difference Between Fractional CMO And Marketing Director? The crossover between the two is very close but the main difference is the Fractional CMO is a
The marketing world is changing so fast it is nearly impossible for a business owner, CEO or founder to keep up. I’ve spoken to hundreds of small businesses who know they need to implement strategic marketing to be competitive, but have no idea how to go about it, and many are too small to hire
For a lot of business owners and CEO’s it’s tough out there. I’m right there in the same boat. But what will make the difference from thriving to being out of business is having a growth mindset. What is a growth mindset? For starters, strong leadership, continual learning, and innovation are critical to thriving in
I’ve spoken to dozens of business owners and C-suite execs and many of them are in survival mode and they are cutting back on their marketing. I understand the mindset of this, but from a business standpoint, it makes no sense. Your clients and customers are out there. They haven’t gone anywhere. So why should
For a lot of business owners, CEO’s, and C-Suite executives marketing has become a negative term. It’s unfortunate because without marketing your business has very little chance to grow, let alone survive in this competitive marketplace we live in. You’ve been over-promised and under-delivered. You may have even felt burned by a marketing agency. Marketing
Let’s address the elephant in the room right away. Most (not all) businesses have had bad experiences with marketing agencies to the point of feeling burned. I’ve heard this from dozens and dozens of business owners. And yet… without marketing… your business has very little chance to attract new clients/customers/jobs. You can have the best