I am blown away when I open up the Phoenix Magazine to see Scottsdale Plastic Surgery ads that are all about the doctor. What a huge waste of marketing dollars. I call this “vanity marketing” where the doctor has a huge picture of themselves that take up over 50% of the ad space. Marketing Nugget…
I know…as a business owner, you get 20 calls a day from search engine optimization companies telling you about your poor google rankings, and how they can get you to the top of the first page…GUARANTEED! Does that sound familiar? I hear this from all my local business clients. They are getting bombarded daily by…
I’ve spoken to dozens of dentists in the Scottsdale who are extremely frustrated with their marketing. If you’re one, do you feel like this guy? They desperately want to grow their practices, and have hired out marketing agencies promising results, to never see growth in new patient numbers. In most locales, there are more than…
If you haven’t already heard, youtube is the second biggest search engine in the world. People spend hours per week using this platform. Many times looking for the services you offer. I’m constantly telling my clients to be EVERYWHERE! You want to position your company where ever you think your clients/customers will be, or where…
Would that be great if the man above was looking for your business on his phone right now? You may have heard this already, but if you’re not marketing to the millions of smart phone users…you’ll lose the game. Local businesses are becoming aware of the explosion going on in cell phone usage, local search,…
We’re all in business to make money, or at least provide for our families. I know being a husband and father of 2 teenage children, I want them to have a comfortable life with no worries of money. Money can be the biggest stress in a relationship, so getting that taken care of will most…
If you’re a business owner in Scottsdale, what are you doing to attract new customers and clients to your business? Competition in this area can be quite tough, so you’ve got to be one step ahead of them to get the business. There are dozens and dozens of chiropractors, cosmetic surgeons, dentists, accountants, landscaping, massage…
Do you spend marketing dollars on the yellow pages? If so, you might as well be burning it, as it has become an antiquated and ineffective approach to getting to clients and customers to your local business. When was the last time you used the yellow pages? Be honest! I know I throw mine away…
You don’t want people who come to your website to feel like our guy above. There are really only two reasons for you to have a website. Number one is to get your business found online when someone searches for the products or services you offer. Number 2 is to get more clients or customers….
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