With the explosion of remote work and businesses of all sizes being open to outside professionals…fractional experts are becoming very common, especially growth experts in the marketing space. What’s The Difference Between Fractional CMO And Marketing Director? The crossover between the two is very close but the main difference is the Fractional CMO is a…
The marketing world is changing so fast it is nearly impossible for a business owner, CEO or founder to keep up. I’ve spoken to hundreds of small businesses who know they need to implement strategic marketing to be competitive, but have no idea how to go about it, and many are too small to hire…
For a lot of business owners and CEO’s it’s tough out there. I’m right there in the same boat. But what will make the difference from thriving to being out of business is having a growth mindset. What is a growth mindset? For starters, strong leadership, continual learning, and innovation are critical to thriving in…
I’ve spoken to dozens of business owners and C-suite execs and many of them are in survival mode and they are cutting back on their marketing. I understand the mindset of this, but from a business standpoint, it makes no sense. Your clients and customers are out there. They haven’t gone anywhere. So why should…
For a lot of business owners, CEO’s, and C-Suite executives marketing has become a negative term. It’s unfortunate because without marketing your business has very little chance to grow, let alone survive in this competitive marketplace we live in. You’ve been over-promised and under-delivered. You may have even felt burned by a marketing agency. Marketing…
Let’s address the elephant in the room right away. Most (not all) businesses have had bad experiences with marketing agencies to the point of feeling burned. I’ve heard this from dozens and dozens of business owners. And yet… without marketing… your business has very little chance to attract new clients/customers/jobs. You can have the best…
Website conversion tips for optometrists, to better market your eye care center for more Lasik and contact lens patients. Tip #1. Optometry content written for your visitor Write content on your optometry website (especially your homepage) as if you are having a conversation with one person. The content should be all about them and what they…
Most businesses no matter what size want more calls, which in turn, bring in more clients, customers and revenues. The focus of any marketing strategy and campaign is that end goal. Doesn’t matter if it’s SEO, FB Advertising, Google Ads, Youtube or other srategies. Google Maps SEO Because more than 70% of local searches is…
If you’re a Phoenix business and want to get more customers from the Internet (google), you have to be building links to your website. In fact, still to this day, the number one ranking factor with google is backlinks. Unfortunately, there are shady SEO companies out there that provide terrible links at low costs to…
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