Mobile Marketing

The majority of plastic surgeons I speak to on a daily basis do not understand the importance of having a mobile-optimized website. The majority of people are now searching on their smartphones and if you’re not mobile optimized, you are giving the person who is searching for your services a great reason to quickly leave your website on their phone, and go to your competitors that are mobile optimized.

If you are a local business, you need to know people are searching for the services you offer right on their mobile phone. The number is as high as 80%, and will grow to nearly 100% by this time next year!This is a huge percentage of your potential customer base.

All you need to do is take a look around you and what do you see? People on their phones. Texting, chatting or searching for local services (ie. restaurants, auto repair, chiropractors, dentists and much more).

People searching on their phone are 9 times more apt to take an action “on the spot”. That is called your business! Mobile searchers have a need right now. Why not get in front of them when they need you most?

Text Messaging

How quickly do you respond to a text message? If you’re like me, in a matter of seconds. Maybe a couple of minutes if you’re not in an appropriate spot to respond.

Text message marketing is exploding, and local businesses are seeing huge ROIs with them. Just imagine having a list of 200-400 people you can send a special offer to that is time-sensitive. Do you think you’ll get a response? Absolutely!

Mobile Coupons

Imagine when someone searches for your practice and they come to a mobile-optimized site with a coupon (special offer), front-and-center. Do you think they’ll call you? I’ll bet on it!

Mobile coupons are redeemed 10 times as often as traditional coupons. That’s significant “new business” to you when you start implementing this strategy.