In my book, Dominate Your Market, I talk a lot about customer experience. When you think of your product or service do you think of a one-time sale? If you do, you are an “order taker.” You do not have a sound revenue strategy to grow consistently and dominate your competition.
You may be thinking you are a plumbing company, so you service a customer who has an emergency and you’re done. You couldn’t be further from the truth! You are leaving so much money on the table AND you could be providing more value to every customer, leaving them with a feeling of totally being taken care of.
Be A Value Provider
Here’s how you can separate your business from all your competitors whether you sell a service, product, are local or regional. You think of your customer through Their EYES. Yes…you stop thinking about the immediate product or service you sell and find out what else your customer needs that can not only solve their immediate problem, but make their life easier.
A revenue growth strategy is an upsell or even cross-sell. Think of McDonald’s “do you want fries with that?” You are not going to come across sleezy, you are merely finding out what else your customer may need and give it to them. Right there on the spot! Imagine what that will do to your customer value in revenues. It will explode your overall growth and your customers will become evangelists for your company.
Brainstorm With Your Team
This is critical! Get together with your team and come up with additional services and products your customers would need (and WANT) that will improve their life. Your team needs to put themselves in the shoes of your customer. In fact, ask everyone how they feel when they experience a service that was unexpectedly great? The answer will be NEVER.
Think about your customer and their needs before your product or service is needed, and after. This is the buyers journey that can create a Market Dominating Position and your competitors won’t know what hit them.
The insights you get from your team will be invaluable to you and the future of your business. The feeling they will have that you involved them in your business will give them a higher sense of value and ownership in your company.
Ask Your Best Customers
I’m shocked how many business owners and CEOs I speak to never talk to their customers. WTF?! That is pure craziness not to find out from them what else they need that is linked to your product or service. I’m not talking about the automated “survey” text of “let us know how we are doing.” That’s a lazy approach to business development.
When your service is done, or after they just bought your product, ask them other challenges they are having related to your product or service and what would they really want, to make their lives better. Ask and then LISTEN. Do not SELL them at that point. Just get their insights as to what else they might need or want. You’ll be shocked at what you hear, but now you have valuable business growth insights to take back and implement a new revenue growth strategy to quickly grow your revenues.
Are you struggling in your business right now? Are your revenues flat or declining? Are you tired of jumping from one marketing tactic to another without real tangible results?
Let’s have a strategy session (no selling I promise), and I’ll uncover a large amount of hidden revenue that you are missing out on, without spending anymore money on marketing or advertising.
If you’re not ready to talk (not sure why you wouldn’t be), I strongly urge you get my new book Dominate Your Market. It will be the best twenty bucks you’ve spent in a long time.