Less than 1/3 of all small businesses have a website, and yet, 97% of your potential customers are searching online for what you offer. The Internet is where it’s at! Nobody uses the yellow pages.
All those fancy expensive ads in the local business and vanity magazines are getting ignored. So you need to re-evaluate your marketing approach to get targeted leads to your business to not only grow, but survive.
If you’re not focusing online, your competitors are; and they’ll get the website visitors, calls and new business, not you.
There are several aspects of online marketing, and they are changing by the day. You’ve got social media (Facebook, Twitter, LinkedIn, Youtube, Four Square), lead capture (build your list), Google business listings, and if you want to play the online ads game like google adwords.
There are other things to consider too, but I know if you’re still reading this, it can be overwhelming. I mean…you’re job is providing the best service you can, not to figure out all this online, internet marketing, and search engine optimization stuff.
That’s why digital marketing is exploding. Business owners are realizing they can’t do it on their own, nor do they have the time. This is the only way to grow your business. Sure word of mouth is nice, but it’s not consistent enough. You’ve got to go out to your market and be seen.
Companies pay digital agencies thousands, if not tens of thousands per month to improve their online presence (rankings, conversions and brand reputation), develop new content (blogs, articles, and videos), and manage their social media (youtube, twitter and facebook).
It’s not too late to get your company website ranking on the first page of google for your most valuable, “buying” search terms, but you can’t do it alone. The search engines constantly change their algorithms, and for those in the know, they keep up and continue to maintain high rankings for their clients.
If you’re struggling to get visitors and new leads to your website, contact me, and we can discuss your needs and set up a plan of action.
