With the explosion of remote work and businesses of all sizes being open to outside professionals…fractional experts are becoming very common, especially growth experts in the marketing space.
What’s The Difference Between Fractional CMO And Marketing Director?
The crossover between the two is very close but the main difference is the Fractional CMO is a marketing executive to help with customer acquisition, sales development and company growth. Your company gets executive experience without the full-time cost.
See below for what is a fractional marketing director.
What Is A Fractional Marketing Director?
A Fractional Marketing Director is a part-time marketing resource who provides direction, guidance, and leadership to a company’s marketing department. The people who work in this role have a lot of experience across marketing channels like digital, social, web, SEO, and events. This gives them the ability to research, plan, and manage 360-degree marketing campaigns.
Fractional Marketing Directors are great additions to marketing teams, both as leaders and tacticians for the department and organization. Within an organization, they’re skilled at working across departments, presentation marketing initiatives, and reporting on results.
They’re particularly useful if you want to make your current marketing department’s efforts more impactful, close some knowledge gaps, and train employees on a combination of tactical and strategic skills. They understand how to delegate marketing activities to the right team members, mentor those who need support, and execute tactics when they need to.
Businesses Between $2M and $5M Gross Revenues Can Benefit
I have found in having dozens of calls with CEOs and business owners that the size of business that can get the most out of a fractional marketing director is between $2M-$5M in gross revenues. You can usually get one on retainer for between $5K up to $12K per month, which is a fraction of hiring an in-house CMO or head of marketing.
Many times a business of this size may already have some form of marketing professional or vendors they employ, but do not know if they are really performing and getting the best ROI. This is where a fractional marketing director can come in and set the direction for all of the marketing to not only oversee it but make sure there is no wasteful spending.
I came into a business and within the first month found $9K per month in marketing and advertising the client was not getting any ROI on so we quickly eliminated it and put that budget to more effective strategies that brought the client an almost instant ROI.
Make The Investment In Marketing
Of course I’m a huge proponent of marketing for any business that wants to grow (and even survive). Without visibility and awareness it’s nearly impossible for you to grow your revenues. You can offer the best solution for your customer/client but if they don’t know you exist, it’s going to be an uphill battle.
Do not feel you are stuck with your current situation. Whether you have a marketing team or not, an experience, fractional marketing director can breath new life into your team without killing camaraderie or team confidence. Many times marketing people in a company themselves feel stuck. They would welcome the guidance of a marketing expert who can lead them to success.
If you truly want to grow your revenues, let’s talk! Contact me today to set up a time for a 15 minute exploratory call.