For a lot of business owners, CEO’s, and C-Suite executives marketing has become a negative term. It’s unfortunate because without marketing your business has very little chance to grow, let alone survive in this competitive marketplace we live in. You’ve been over-promised and under-delivered. You may have even felt burned by a marketing agency. Marketing…
Let’s address the elephant in the room right away. Most (not all) businesses have had bad experiences with marketing agencies to the point of feeling burned. I’ve heard this from dozens and dozens of business owners. And yet… without marketing… your business has very little chance to attract new clients/customers/jobs. You can have the best…
In any business, whether it be online or offline, one of the most important elements you must be aware of is your specific buyers behavior. I didn’t want the picture above to scare you, but I did want to get your attention. And, if you are reading this so far, I achieved my goal. Does…
I am blown away when I open up the Phoenix Magazine to see Scottsdale Plastic Surgery ads that are all about the doctor. What a huge waste of marketing dollars. I call this “vanity marketing” where the doctor has a huge picture of themselves that take up over 50% of the ad space. Marketing Nugget…
I know you’ve heard it a few times online. In fact it’s quite the buzzword at the moment. TRUST. What does it take for you to build trust withyour market? This is what I call “the key to the kingdom” for your business to survive and thrive. The Internet can be a cold, non-trusting place,…
I’ve been reading a lot lately about personal branding, and have become quite enamored with it, as the Internet has made it much easier to create a positive brand that can help you grow your business. What’s your brand say about you and your business? Or, are you even aware of it? If you’ve been…
I have been thinking a lot lately of how we are so consumed with our personal situations, that we forget about the “other person”. They are going through similar situations too! What if we all changed our attitude and thought instead to pay it forward? If you haven’t seen the movie called the same thing,…
Every business or sales professional yearns for referrals. And yet…most business people do not implement a referral marketing system that will help them grow their referrals and revenue. Growing a referral-only business is a possibility, but takes consistency and a bit of creativity. The only way a customer, friend, family member or acquaintance will refer…
What happens when you have an appointment with either a potential client, customer or even just an acquaintance? Once you’ve met with them, what do you do? This article is all about how valuable a personalized follow up marketing system is. In this day of craziness, people are mostly concerned with their own well-being, and…
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