I am blown away when I open up the Phoenix Magazine to see Scottsdale Plastic Surgery ads that are all about the doctor. What a huge waste of marketing dollars. I call this “vanity marketing” where the doctor has a huge picture of themselves that take up over 50% of the ad space. Marketing Nugget
I’ve spoken to dozens of dentists in the Scottsdale who are extremely frustrated with their marketing. If you’re one, do you feel like this guy? They desperately want to grow their practices, and have hired out marketing agencies promising results, to never see growth in new patient numbers. In most locales, there are more than
You don’t want people who come to your website to feel like our guy above. There are really only two reasons for you to have a website. Number one is to get your business found online when someone searches for the products or services you offer. Number 2 is to get more clients or customers.
Less than 1/3 of all small businesses have a website, and yet, 97% of your potential customers are searching online for what you offer. The Internet is where it’s at! Nobody uses the yellow pages. All those fancy expensive ads in the local business and vanity magazines are getting ignored. So you need to re-evaluate
If you own a business in the Phoenix metro area, whether it be a law firm, pool builder, interior design, accountant, or even cosmetic surgeon… are you getting found online? Do you even have a website? If so, do you know what your ranking in google is, let alone what keywords you should be targeting?