[leadplayer_vid id=”529E0E0CD40FB”] In talking with many cosmetic surgeons, I commonly come across a practice that is not FIRST “educating” their potential new patients; therefore not building trust and credibility. Here’s a google statistic for you… “The number of sources needed before making a purchase averages 10.4, but almost doubles to 18.2 if one is buying
I have talked with dozens of plastic surgeons who have spent thousands (some $10,000 or more) on their website, but are not getting new patients from it. To invest that kind of money and see no return on that investment is a sour topic for many plastic surgery doctors. Unfortunately, many did not know what
In talking with many cosmetic surgeons and dentists, I have quickly found out they are wasting thousands of dollars per MONTH with google ads! How can I say such a strong statement? Because they are not creating specific landing pages for each unique ad, therefore, there is a disconnect with the person clicking the ad.
I am blown away when I open up the Phoenix Magazine to see Scottsdale Plastic Surgery ads that are all about the doctor. What a huge waste of marketing dollars. I call this “vanity marketing” where the doctor has a huge picture of themselves that take up over 50% of the ad space. Marketing Nugget
I know…as a business owner, you get 20 calls a day from search engine optimization companies telling you about your poor google rankings, and how they can get you to the top of the first page…GUARANTEED! Does that sound familiar? I hear this from all my local business clients. They are getting bombarded daily by
I’ve spoken to dozens of dentists in the Scottsdale who are extremely frustrated with their marketing. If you’re one, do you feel like this guy? They desperately want to grow their practices, and have hired out marketing agencies promising results, to never see growth in new patient numbers. In most locales, there are more than
If you haven’t already heard, youtube is the second biggest search engine in the world. People spend hours per week using this platform. Many times looking for the services you offer. I’m constantly telling my clients to be EVERYWHERE! You want to position your company where ever you think your clients/customers will be, or where
Would that be great if the man above was looking for your business on his phone right now? You may have heard this already, but if you’re not marketing to the millions of smart phone users…you’ll lose the game. Local businesses are becoming aware of the explosion going on in cell phone usage, local search,