I do not want to pick on real estate professionals in this article, as this could easily be any service type business that deals with clients, but I’m here to tell you it’s personally happened to me in 4 different transactions (with realtors) in my lifetime so far. Does this sound familiar? Several years ago…
What happens when you have an appointment with either a potential client, customer or even just an acquaintance? Once you’ve met with them, what do you do? This article is all about how valuable a personalized follow up marketing system is. In this day of craziness, people are mostly concerned with their own well-being, and…
I’m all about thanking your friends, family and business clients in unique ways. I want to paint a picture for you, that may sound familiar. Even if it’s not exactly specific to you, I think you’ll relate to what I’m trying to say. And hint…it’s got to do with appreciation marketing, but not the way…
For realtors, networking is a must, but there is a right way, and many wrong ways to do it. The secret to success in networking is quite simple. There are hundreds of events going on in your area that you many not even know about that will allow you to get your name out to…
How many times have you purchased a car from the same salesman? How about repeat home purchases with the same real estate agent? How about even a handyman that did some work on your house? I can list all the service businesses in here as examples of the point I’m trying to make in this…
If you want to know one of the most effective ways to grow your referrals it’s called Appreciation Marketing. The act of sending out unexpected, non-promotional cards is so easy, simple and affordable, that every small business and sales professional should be doing this many times throughout the year. When was the last time you…
One profession that is really struggling in this economy is real estate. Marketing success in this profession is difficult unless you go above and beyond your competition. I’m not talking about doing anything that is difficult, time-consuming or expensive. I’m talking about reaching out to your past and current clients with heartfelt cards and even…
I’m excited to bring to you a new chapter of my life. One that I hope you find value in for your business and life. My goal is to share my marketing knowledge, and ongoing learning with you in regards to being an entrepreneur, small business owner, and a sales professional. There are a lot…
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